What just happened? Amazon has announced a new programme designed to help minor developers get their feet under them. It follows in the footsteps of companies similar Epic, Apple and Google, which accept rolled out similar dev-friendly revenue carve up programs in recent memory.

Under the Amazon Appstore Modest Business Accelerator Programme, developers who earned less than $i meg in revenue in the previous calendar year volition qualify for an 80/xx revenue share by default. This means that Amazon will lower its cut from thirty pct to 20 percent, merely that'due south not all.

Amazon farther noted that it volition provide AWS promotional credits in an amount equivalent to 10 percent of revenue and will be valid for up to 12 months from the date they were issued.

Fully utilizing both offers, one could say that Amazon is effectively lowering its cut down to just ten percent overall.

The usefulness of those AWS credits volition vary depending on the programmer, although Amazon cited recent survey data claiming 94 percent of devs apply deject services during the app evolution process.

Epic got the ball rolling in this category in tardily 2022 with the launch of its Epic Games Shop and a developer-friendly revenue split that let devs go along 88 percent of their earnings. Apple in 2022 trimmed App Store committee fees to 15 percent for devs that make less than $ane one thousand thousand annually. Google followed suit a few months later, announcing information technology would be cut fees in one-half (from 30 percent to 15 percentage) for the outset $one 1000000 in revenue earned past devs each twelvemonth.

Amazon'due south new programme starts in the fourth quarter of this yr, we're told.

Image credit dennizn, Michael Half-dozen